The US Men’s National Team just dismantled Paraguay 4-1 in their World Cup opener at SoFi Stadium. And while the goals were flying on the pitch, crypto money was flowing just as fast off it.
Prediction markets tied to the 2026 FIFA World Cup have accumulated $5.4 billion in trading volume. The USMNT’s dominant performance on June 13 only added fuel to an already overheating market.
Kraken breaks new ground as FIFA’s first crypto sponsor
Four days before the US kicked off against Paraguay, FIFA announced Kraken as its Official Crypto Exchange Supporter. It’s the first time a cryptocurrency exchange has held an official sponsorship role at a World Cup.
On the pitch, a different kind of transformation
