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“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.

LinkedIn is gradually rolling out a new Premium Apply Assistant for job seekers, an artificial intelligence-powered system which is designed to make it easier for paid LinkedIn users to apply for the open roles that they’re best suited for.

Premium Apply Assistant highlights the optimal open roles for applicants and is able to pre-fill key application details on behalf of members. The tool can even generate introductory letters in order to streamline the application process and ensure the applicant puts their best foot forward.

Each element of an application is checked over by LinkedIn’s AI system and then given a confidence indicator that signals whether that part of the application is ready, based on LinkedIn’s assessment.