This is the art TV I'd buy instead of Samsung's The Frame — and it's $200 off for Prime Day

(Image credit: Amazon)

Ever since I first saw one in person, I’ve wanted Samsung’s The Frame. The concept is genuinely awesome: a TV that doubles as a stunning piece of art when it’s off, and the execution is beautiful. But the price tag has always given me pause.Between the hefty base cost, the separately sold bezels, and the ongoing art subscription, the expenses add up fast. Enter the Amazon Ember Artline Fire TV. It’s Amazon’s direct answer to The Frame, and it just plummeted to $699, its lowest price ever for Prime Day.With Prime Day in its final hours, this the kind of ticking-clock deal you won't want to miss.Here’s what makes the Ember Artline worth paying attention to: the frame is included right in the box, and you can choose from 10 different colors. Personally, I loved "fig," but my partner wasn't a fan, so we settled on the classic walnut.With Samsung's The Frame, the bezel is sold separately, which adds meaningfully to the overall cost. The Ember Artline also comes with access to over 2,000 pieces of artwork to display for free, and you can upload your own photos too. Samsung charges a subscription for its Art Store.On the TV side, the Ember Artline is a 4K QLED panel with a matte coating, the same finish that makes The Frame look so convincingly like actual artwork on a wall. It supports both HDR10+ and Dolby Vision, runs Fire TV out of the box for easy access to Netflix, Disney+, Apple TV, and all the major streaming services, and is 1.5 inches thick when wall mounted. Plus, Alexa+ voice control.Right now the 55-inch is $699 down from $899, and the 65-inch is $899, down from $1,099. Both are at their lowest prices ever. If, like me, you've been eyeing The Frame for ages but haven't been able to justify the full cost, this is the alternative that makes the most sense.The Tom's Guide Savings Squad is busy finding the best products for less this Prime Day! Follow Tom's Guide on Google News and add us as a preferred source to get all the latest. Alternatively, you can read our content on the Tom's Guide app available now for iOS and Android.