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With the Samsung Frame TV, Hisense CanvasTV, TCL NXTVISION TV, making a 4K TV look like a framed art piece to seamlessly blend into a home’s decor is a growing trend in 2026. Now, Amazon just released its own — and both models are marked down to their lowest prices ever for Prime Day.

On sale for $699.99 (reg. $899.99), the Ember Artline 4K Ultra HD Fire TV is Amazon’s first framed TV that’s designed to look like a framed piece of art, but with all of the sharpness and detail from a Fire TV model.

The 4K TV is a standout for entertainment with crisp and clear picture quality, thanks to its Ultra HD QLED display and Dolby Vision (HDR10+) support. It comes in two models: 55 inches and 65 inches for medium and large living rooms, while the frames are swappable to match your home’s style.

In fact, it only takes a few seconds to swap out frames — choose from 10 borders, such as ash, matte white, black oak, silver, walnut and others. The TV even comes with more than 2,000 works of art, so you can pick and choose art that fits your style and personality.