Brentford FC has opened negotiations to sign winger Jaidon Anthony from Burnley, a transfer that on its surface is pure football business. But look a little deeper at the two clubs involved, and you’ll find a shared thread: both have aggressively courted crypto partnerships in recent years.
The deal itself is straightforward Premier League player movement. Anthony, a forward who made his name at Bournemouth before joining Burnley, could be headed to west London if the two sides reach an agreement.
Two clubs, two crypto playbooks
Burnley FC partnered with Uphold as a sleeve sponsor for the 2023/24 Premier League season. The crypto exchange’s branding appeared on kits and matchday signage, giving it exposure to millions of viewers across the English top flight.
That wasn’t Burnley’s first dance with digital assets either. The club previously partnered with Rapidz, also known as Vsport, as its official crypto partner. And in December 2021, Burnley’s ownership group ALK Capital explored launching a digital security token in collaboration with INX Limited.
