AssetPlus Launches AI Assist, Designed Around How MFDs Actually Work
CHENNAI, India , June 26, 2026 /PRNewswire/ -- AssetPlus announced the launch of AI Assist, an AI capability designed to help Mutual Fund Distributors (MFDs) work faster, reduce routine effort, and serve clients with greater consistency.The launch comes at a time when AI adoption among MFDs is accelerating rapidly. Based on internal polling during AssetPlus Partner Prestige events held across the country, 82% of participating partners reported using AI frequently or heavily in their work. Yet only 14% believed AI could independently manage client portfolios today, highlighting an important reality: MFDs are ready to use AI, but not to hand over client judgement to AI.AssetPlus saw this not as a limitation of AI, but as a design principle." The future of wealth distribution is not about replacing expertise with AI. It is about giving MFDs more time to do what they do best, " said Vishranth Suresh, CEO and Co-founder of AssetPlus . " AI Assist is built on a simple belief: technology should handle repetitive work, while MFDs focus on judgement, relationships, and long-term investor outcomes. The real opportunity is to help financial experts deliver a consistently high standard of service across their entire client base, not just their largest relationships. "Since its rollout on 18 April 2026 to selected partners across India, AI Assist has seen strong adoption across workflows such as:
