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Ten X You was founded to serve everyday athletes, not professionals. The Bengaluru startup is building shoes around Indian foot shapes and taking aim at a growing sportswear market.
Founder first
Just In
Brands
Resources
Events

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YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Friday, June 26,…

Ten X You builds sportswear for Indian consumers, backed by Sachin Tendulkar. OpenAI names former Uber executive Prabhjeet Singh…

Xtep Recognized for Leading Position in the global running shoes market in 2025 as Industry Advances Toward Professionalization…

Xtep Recognized for Leading Position in the global running shoes market in 2025 as Industry Advances Toward Professionalization…

When Puru Singh walked away from his cabin-crew job to start a cricket academy with just ₹1 lakh, India's sports economy offered…

On a boiling hot day in England, Jordan Dawson walks into a London pub with a tote bag by his side. He plonks it on the floor,…