Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorJun 26, 2026 – 5.00amFor three days last September, Frisco, Texas, played host to LTKCon, an invitation-only influencer conference now in its 13th year.In between keynote speeches by the company’s co-founder, Amber Venz Box, and sessions on how best to optimise iPhone search results to urge the shopping platform’s 40 million-odd users to buy more, the largely female attendees snacked on branded biscuits, picked up jeans at the Abercrombie Denim gifting suite, and watched as eight of the 300 hand-picked invitees were given awards in categories such as “Video Creator of the Year”.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty.Fetching latest articles