Suddenly everyone in fashion is talking about ShopMy. Maybe it’s because the affiliate marketing platform, co-founded in 2020 by former content creator Tiffany Lopinsky, is shifting more than $200mn worth of fashion, jewellery and homeware products every month through its coterie of 243,000 influencers. Maybe it’s because last autumn it raised $70mn in new funding and was valued at $1.5bn. Or maybe it’s because of the whispers that creators with comparatively small social media followings are earning hundreds of thousands of dollars’ worth of commissions each month via the platform.
ShopMy president Tiffany Lopinsky (second from right) at this year’s Met Gala with brand ambassadors including Alexa Chung, Adwoa Aboah and Lila Moss © Getty Images
In May, one “curator” hit $5mn. Last year, 10 made more than $1mn. One is an accountant who posts “things she likes” (everything from a disposable-wipes dispenser to diamond earrings), which neatly sums up the ShopMy concept. Another, a former stay-at-home mum, hit the seven-digit magic number with her edit of fashion, homeware and everyday finds. ShopMy couriered a Bottega Veneta clutch as a congratulatory gift. “She sent back a message saying, ‘You gave me a whole new career,’” says Lopinsky.
