In brief

Story Protocol is pivoting from its permissionless intellectual property network in favor of a new opportunity in AI training data.

The renamed Data Network aims to become a key place for sourcing, processing, and verifying AI training data.

As part of the move, its native IP token is making a 1:1 migration to trade as DATA.

Story Protocol, the decentralized network originally designed to revolutionize the intellectual property industry, has rebranded to Data Network amid a strategic refocus on artificial intelligence. The transition includes the launch of Trace, an on-chain registry for AI training data and an integration with Kled, an opt-in human data marketplace. Despite all its work around IP, the firm’s leadership said it was not all for naught. “2025 wasn't wasted,” Data Foundation CEO Andrea Muttoni posted on X. “It gave us lots of signals and learnings.”According to Muttoni, the clearest signal came from Poseidon, an AI data processing project it worked on that eventually raised $15 million from a16z.