Story Protocol is dead. Long live the DATA Foundation.
The project announced its rebrand on June 25, 2026, ditching its intellectual property protocol identity for a sharper focus on one of the most pressing problems in AI right now: where do you get training data that won’t get you sued?
The answer the DATA Foundation is building toward is Trace, an onchain registry for AI training data provenance, licensing, consent, and payments. Every record comes tagged with who owns it, who licensed it, and what it can be used for.
What the pivot actually looks like
The foundation’s anchor application is Kled, a dataset provider with access to over 1.5 billion user records spanning voice, video, and images.
