General Intuition, an AI research lab spun out of video game clip-sharing platform Medal, has raised $320 million at a valuation exceeding $2 billion. The round is designed to scale the company’s approach to training AI foundation models using action-labeled gameplay data rather than the static text and images that power most large language models today.
From game clips to world models
General Intuition’s secret weapon is its parent company’s data pipeline. Medal, founded by CEO Pim de Witte, boasts roughly 10 million monthly active users who collectively upload approximately 2 billion video clips per year.
The company’s leadership team includes co-founders Eloi Alonso, Adam Jelley, and Vincent Micheli, researchers with experience building models like DIAMOND, IRIS, and GAIA-2. Their focus is on what the AI field calls “spatial-temporal reasoning,” the ability to understand not just what objects are, but how they move through space over time.
The money and the backers
