Last year I spent six months building a SaaS product. I did everything "right", polished UI, solid architecture, clean code. Launched to 12 signups. Zero paying users. Shut it down.
The postmortem was brutal but clear: I built something nobody needed. I fell in love with the solution before verifying the problem existed.
I'm sharing this because I know I'm not the only developer who's done this. And I want to do something different this time.
I've decided to start with zero code and instead spend time talking to people about what's actually broken in their work. I'm treating customer discovery like a engineering problem: gather data, find patterns, then build.
I'm looking for input from this community:
