You shipped. The product works. The Show HN post got a few upvotes — and the signups chart is a flat line.
The reflex is to conclude the product is not good enough yet and build more of it. That reflex is almost always wrong, and expensive, because building is the one activity that feels like progress while changing nothing. No-signups has four usual causes, and they must be checked in order — a fix downstream is invisible while an upstream leak is open.
Leak 1 — Nobody with the problem is arriving
How many people who plausibly have the problem your product solves saw your page last week? Not peers, not launch-day tourists — potential users. For most SaaS with zero signups the honest answer is "a handful", and no page converts a handful of anybody. If that is you, stop optimising the page and go where the problem is discussed.
Leak 2 — It is built for "anyone"
