A solo founder's distribution reckoning, in real numbers.
This morning I opened my analytics dashboard already convinced my product was dead. Nobody's signing up, I told myself. I'd been refreshing the same screen for an hour, watching a number that barely moved, feeling the whole thing slip away.
Then I did the one thing I'd been avoiding: I stopped staring at the realtime counter and actually read the data.
I build Katto, an AI tool that turns long videos into short vertical clips. It's pre-launch, no ad spend, no marketing budget, just me. And here is what the database actually said, once I looked past a slow Tuesday morning:
129 users. 58 of them in the last seven days. All organic.
