Day 14 of the FIFA World Cup 2026 delivered the kind of scoreline that makes casual viewers suddenly care about group-stage matches. Six games, 20 goals.

The matches, played across June 24-25, landed in a tournament that has already become a testing ground for something beyond football itself: the growing entanglement between major sporting events and the crypto industry.

Crypto’s growing footprint at the World Cup

FIFA has been building a multi-layered crypto presence around the 2026 tournament, co-hosted by Canada, Mexico, and the US.

On June 9, 2026, Kraken was announced as the Official Crypto Exchange Supporter for the FIFA World Cup 2026.