The 2026-27 English Football League season is taking shape, and two of the Championship’s marquee opening-day fixtures feature clubs with very different relationships to crypto. Wolves will host Blackburn Rovers while West Ham United travels to Burnley, setting the stage for a season where blockchain partnerships in English football are quietly expanding beyond the Premier League’s orbit.
Wolves: English football’s most crypto-curious club
Wolverhampton Wanderers has been dabbling in crypto partnerships longer than most clubs outside the traditional top six. The club partnered with CoinDeal from 2018 to 2019, then moved to Bitci.com between 2021 and 2022. On July 19, 2024, Wolves announced LAKE (LAK3) as its official cryptocurrency partner for the 2024/25 season.
LAKE isn’t your typical fan token play. The project focuses on blockchain-based solutions for the water economy, making it an unusual fit for a football shirt but an interesting signal about how clubs are thinking about crypto sponsorships.
Now entering the Championship after relegation from the Premier League, Wolves announced Midnite, a betting firm, as its new principal sponsor in June 2026.
