Join celebrities, fashion lovers, music fans, and racing enthusiasts at The Ascots, a premium hospitality village experience inspired by the elegance and theatre of Royal Ascot.
This year’s Hollywoodbets Durban July is set to become a masterclass in contemporary African luxury as Johnnie Walker Blue Label takes center stage at The Ascots premium hospitality village.
Taking over the prestigious hospitality village on the southern lawns of Greyville Racecourse on 4 July 2026, the experience promises to merge meticulous craftsmanship, premium hospitality, fashion, music and culture in a celebration of modern luxury.
As part of the brand’s commitment to championing those who embody excellence and progress, Johnnie Walker Blue Label will bring its renowned Blue Society platform to life at the event. Dedicated to honoring individuals who push boundaries and redefine success in their respective fields, the Blue Society experience will showcase the spirit of rarity, creativity and modern African expression.
Guests can expect an immersive environment where luxury, style and cultural influence converge, creating one of the most elevated experiences at this year’s Hollywoodbets Durban July.
