THE ASCOTS: This year's Hollywoodbets Durban July promises not only an exhilarating day at the races but a transformative leap for KwaZulu-Natal's entertainment sector. The Ascots, is set to debut at this prestigious event, bringing with them a multimillion-rand investment aimed at revitalising the race meeting's festival precinct into a luxury lifestyle destination on an international scale. Partners Sipho Dlamini (left) and Sibo Mhlungu (right) are passionately pursuing a vision that extends far beyond mere entertainment.
This year's Hollywoodbets Durban July promises not only an exhilarating day at the races but a transformative leap for KwaZulu-Natal's entertainment sector.
The Ascots, a subsidiary of Aline Media Group, is set to debut at this prestigious event, bringing with them a multimillion-rand investment aimed at revitalising the race meeting's festival precinct into a luxury lifestyle destination on an international scale.
Partners Sipho Dlamini and Sibo Mhlungu are passionately pursuing a vision that extends far beyond mere entertainment. Their mission is to bolster Durban's reputation as South Africa's most commercially viable entertainment hub, challenging traditional perceptions that have seen the city overshadowed by Cape Town and Johannesburg. “We are not coming to Durban to import an event,” Dlamini stated with conviction. “We are coming home to build one. Durban is not just a place of untapped potential; it is an extraordinary environment rich in culture, education, and family values.”
