CHENNAI: TVS Motor Company has shifted the production of Norton Motorcycles’ Atlas adventure motorcycles to India, with the first unit rolling off its Hosur production line, as the company leverages its manufacturing scale to revive the iconic British brand and strengthen its presence in the fast-growing global middleweight premium motorcycle segment. Designed and engineered at Norton’s headquarters in Solihull, UK, the Atlas and Atlas GT will now be manufactured in India for global markets. The motorcycles are scheduled for an official global launch next month, with sales expected to begin later in the third quarter. The 585cc motorcycles will also be introduced in India later this year through TVS Paddock, the company’s new retail network, as TVS Motor looks to strengthen its presence in the domestic market.