Dr. Sutapa Choudhary, British Deputy High Commissioner covering TN, Puducherry and Kerala with KN Radhakrishnan, Director and CEO, TVS Motor Company at the Norton Atlas rollout event in Hosur.
Norton Motorcycles has marked the roll-out of the first Atlas models at TVS Motor Company’s Hosur manufacturing facility in India ahead of the official launch next month.The occasion was marked by a roll-out ceremony at TVS Motor Company’s Hosur plant on Wednesday, attended by Dr Sutapa Choudhury, British Deputy High Commissioner for Tamil Nadu, Puducherry and Kerala.A global model for every Norton marketThe Atlas is one of the most significant additions to the Norton range in the modern era, engineered for sale across every Norton market – present and future. Both Atlas and Atlas GT models return the storied marque to the adventure and sport-touring segments, respectively — categories that together account for a substantial and growing share of global motorcycle sales, says a release.Designed at Solihull, built for the worldThe Atlas has been designed and engineered at Norton’s Solihull headquarters. Power comes from a compact 585cc liquid-cooled parallel twin with a 270-degree firing order, mounted in a lightweight steel trellis chassis and managed by Norton’s most comprehensive electronics suite to date.The decision to manufacture both models at the TVS plant in Hosur reflects the benefit of Norton’s wider operating model under TVS Motor Company ownership. Norton defines the brand, design intent, engineering character and rider experience; TVS Motor provides industrial depth, quality systems, supply-chain resilience and a proven global manufacturing base. With Norton’s Solihull, UK, facility at full capacity producing the Manx R superbike, Hosur is the obvious choice for the production of Atlas and Atlas GT models, the release said.KN Radhakrishnan, Director and CEO, TVS Motor Company, said, The first Atlas roll-out at Hosur is a proud moment - one that brings together the best of both Norton and TVS Motor Company: British design and engineering capability with Indian manufacturing excellence, and a shared commitment to quality for customers worldwide. Atlas takes Norton into a highly relevant global segment, doing so as an unmistakable Norton.Norton Motorcycles’ CEO, Richard Arnold, said, “The Atlas name is emblematic of an era when motorcycling was synonymous with adventure. We are proudly carrying that legacy forward with a line-up of modern, quintessentially British adventure motorcycles. With the first Atlas now rolled out at Hosur, our focus turns to the next steps leading up to customer deliveries over the upcoming few months.”What comes nextThe Atlas will be introduced to the Indian market later in the year. TVS’ new retail experience for premium products - TVS Paddock, is scheduled to be launched in Q2 FY27 through an exclusive premium retail channel, purposefully designed to deliver a bespoke and elevated customer experience, reflecting the brand’s heritage, craftsmanship, and premium positioning, the release said.Published on June 24, 2026
