Sudarshan Venu Chairman and Managing Director, TVS Motor Company
TVS Motor Company is sharpening its focus on premium motorcycles, electric mobility and overseas markets as it charts the next phase of growth, with the revival of British motorcycle brand Norton emerging as a key pillar of its global strategy.Addressing shareholders at the company’s Annual General Meeting (AGM) on Wednesday, Chairman and Managing Director Sudarshan Venu outlined the company’s plans to expand Norton, strengthen its premium motorcycle portfolio, deepen its electric vehicle presence and accelerate international growth.As part of the Norton strategy, TVS will launch four new motorcycles this year, followed by two more in 2027. The company has already established 35 dealerships across Europe and plans to expand the network in India and the US, he said.“Norton is one area where we are making continued investments and we believe that, in time, it will be a truly respected global brand in the top end of the motorcycle segment,” Venu said while responding to shareholders’ queries.“The all-new Manx and the Atlas have begun production and are ready to hit the market as we speak. The Manx and Atlas GT will also be launched during the course of the year in the UK, France, Italy, Spain, India and the US,” he said.Premium MotorcyclesBeyond Norton, TVS is stepping up investments across its premium motorcycle portfolio.New launches such as the Apache RTX 300 and NTORQ 150 have received a positive response while premium products are expected to contribute to higher value growth.International business has emerged as an increasingly important growth driver, contributing more than one-fourth of the company’s revenue. TVS sold 1.59 million vehicles in overseas markets last year and is now present in more than 90 countries. The company expects its international business to continue growing in FY27, with Africa, Latin America and Asia remaining key strategic markets, while it also expands its presence in Europe.R&D InvestmentsElectric mobility remains another major focus area. TVS sold over 3.71 lakh electric two-wheelers during the last financial year, up 33 per cent from the previous year, aided by the expanded iQube range and the newly launched Orbiter scooter. The company has developed a network of more than 1,000 EV dealerships and supported over 5,000 public charging points.To support its product pipeline, TVS invested more than ₹1,250 crore in research and development during the year, with over 2,000 engineers working on connected technologies, electrification, artificial intelligence and new vehicle platforms, he said, highlighting a design and engineering hub in Bologna, Italy.Despite global uncertainties, including shifting trade policies, supply chain disruptions and volatility in freight and energy costs, Venu said TVS would continue investing in technology, premium products and international markets to build on its record financial performance and strengthen its position as a global mobility company.Published on July 22, 2026
