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Thai Generation Z and millennials are experiencing greater concern about their financial future than their peers in many other countries, with housing affordability a particularly acute pressure point, a survey by Deloitte has found.At the same time, the research shows, these two generational cohorts are prioritising stability, work-life balance and purpose during times of financial pressures.
Some 94% of Thai Gen Z respondents and 85% of millennials say affordability of housing directly impacts their career decisions and where they can work -- well above the global averages of 69% and 64% respectively.
As well, 65% of Gen Z respondents and 57% of millennials in Thailand say they have delayed major life decisions, such as starting a family, furthering education or launching a business, due to their financial situation, compared to 55% and 52% globally.
Cost of living tops the list of concerns for both Thai Gen Z (43%) and millennials (45%), consistent with the global trend now in its fifth consecutive year.
