Gen Z has been labeled many things: digital natives, TikTok champions, the anxious generation. But perhaps no connotation has stuck quite like financially anxious. Headlines regularly paint this cohort as stressed about money, risk-averse, and paralyzed by economic uncertainty. As someone who’s spent nearly a decade building a new generation of financial products, I think we’re missing the real story.
Is Gen Z the financial anxiety generation? | Fortune
The answer is more nuanced than you think—and it's reshaping the entire financial services industry.






