More teams are starting from a prompt now, not a canvas. You describe the thing, an agent builds it, you ship it. It's faster. But the place your team used to leave feedback, Figma comments, was attached to the canvas you just skipped. So the notes have nowhere to land.
What's actually happening to Figma
Figma went public in the summer of 2025. A year on, the stock sits well below where it opened and a long way off its first-month highs (mid-2026). Revenue is still growing. This isn't a "Figma is dying" post.
The slide tracks one specific worry: tools that let you generate a working UI without opening a canvas at all. Anthropic shipped Claude Design in April 2026. Cursor has design features. The bet the market is making is that fewer projects will start in a design file. That's the same shift you're living if you build straight from a prompt.
Here's the part nobody priced in. The canvas was never just where the design lived. It was where the conversation lived. Skip the canvas and you don't just lose a mockup step, you lose the room everyone gave feedback in.
