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Photographer Nicolas Gavet for Axios
CANNES, France — A rule change that lets college athletes profit from their name, image and likeness has turned teenagers into small business owners overnight — and the sports industry is only beginning to reckon with what that means, athletes and investors said at an Axios event.
Why it matters: NIL has created a new generation of athletes building businesses before they turn pro, but most are doing it without a roadmap, said Angela Ruggiero, ice hockey Olympian and Genius Sports advisor.
