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Axios House: NIL changed everything. Now athletes need a new playbook
A rule change that lets college athletes profit from their name, image and likeness has turned teenagers into small business owners overnight — and the sports industry is only beginning to reckon with what that means
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axios.com
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Axios House: NIL changed everything. Now athletes need a new playbook
A rule change that lets college athletes profit from their name, image and likeness has turned teenagers into small business owners overnight — and the sports industry is only…
- ·
Axios House: Sports must prove it can scale as live events surge
Sports is now the single biggest driver of live viewing, and everyone is scrambling to own a piece of it