Jack Schlossberg was, until yesterday, a high-profile candidate in New York’s 12th congressional district who seemingly had everything you might need for a modern political career: a winning smile, a Kennedy connection, an engaging social media presence.

The only thing he was missing? Actual policies on which to predicate his campaign. He came third in yesterday’s primary, after securing just over 10 percent of the vote.

“Jack didn’t have a message other than, ‘It’s time to shake up politics,’” Democratic consultant Chris Coffey told the New York Times.

Perhaps an aesthetic would have been sufficient for a political campaign at some point in recent American history, but this current primary season has proved that Americans care more about campaigns centered on specific issues.

Democratic candidates who saw success in New York on Tuesday – like Micah Lasher, who beat Schlossberg, and Darializa Avila Chevalier, from the 13th district – maintained strong stances on topics such as Israel, police funding and immigration.