In the ever-changing world of wellness trends and celebrity endorsed health fads there is a new trend on the scene: daily olive oil shots.Celebrities such as Kourtney Kardashian, Beyonce, Gwyneth Paltrow and Jennifer Lopez all extol the virtues of swigging extra virgin as well as slathering it on their skin, crediting olive oil for their glowing complexions.Lopez even based her JLo Beauty brand around the kitchen staple, claiming that her age-defying looks were not the result of botox or surgery but the family beauty secret: moisturising with olive oil.And she’s in good company. Hollywood star Goldie Hawn reportedly drinks olive oil before bed and uses it topically as a moisturiser, while beauty icon Sophia Loren really goes to town by bathing in the stuff.In the ever-changing world of wellness trends and celebrity endorsed health fads there is a new trend on the scene: daily olive oil shots (Getty Images)While these celebrities swear by the skin beautifying properties of olive oil, some skin types should give it a swerve. Those prone to acne or eczema, for example, might find the olive oil exacerbates their problems. Some dermatologists warn against using it as skin care altogether – bad news for JLo.Thanks largely to celebrity promotion, drinking olive oil has now become a worldwide TikTok sensation. Viral videos show influencers tossing back shots of cult olive oil brands, and proclaiming a wide range of health benefits from improving digestion to clearing up acne.About the authorHazel Flight is a Programme Lead Nutrition and Health, Edge Hill University. This article was first published by The Conversation and is republished under a Creative Commons licence. Read the original article. Celebrity and influencers are sold on liquid gold but what about the rest of us? Can drinking olive oil really work on miracles for our health?The benefits of olive oilThere’s no doubt that olive oil is full of good stuff. It’s high in polyphenols and antioxidants, which have protective qualities for the body’s tissues. It’s also a rich source of essential fatty acids, including oleic acid, which is known for lowering cholesterol so reducing the chances of heart disease.Research has found that the inclusion of olive oil in the diet shows encouraging effects in a variety of inflammatory and medical diseases and can support weight management if used correctly.Replacing butter, margarine, mayonnaise and dairy fat with olive oil has been linked to a lower risk of mortality. There’s also evidence to suggest that the protective compounds in olive oil may help guard against cancer, dementia and support the liver and kidneys.But none of this is new information to health professionals. The health benefits of extra virgin olive oil are well researched and nutritionists have promoted olive oil as a swap for saturated cooking fat for years.After all, the Mediterranean diet has been touted as one of the healthiest diets in the world for decades (Getty Images)After all, the Mediterranean diet has been touted as one of the healthiest diets in the world for decades. The diet itself can vary from region to region, but virgin olive oil is a consistent element. It’s used as the main source of cooking fat and included in everything from salad dressings to bread.