Last week, the European Commission announced on all their 14 social media platforms that they were joining a new one: W Social.
Apart from the cringy name (W is the letter before X, get it?), the decision to join a new – European! – platform to reach more people is not very remarkable and possibly even good news.
That would be the view if you’re not freakishly interested in technology, how it actually works, ownership, incentives and what all that says about shiny new apps. I am freakishly interested, so indulge me with a little background to understand why this actually is a weird and poor decision on the part of EU institutions.
Let’s start with this graph:
Kidding! I’m kidding. You don’t need to study this graph to get it.
