As Europe pushes for more tech sovereignty, social network W believes it has the X-factor to win users away from other platforms: it's European.
The competitor to Elon Musk's X platform was announced in January but it will be available to the public initially by invitation in the coming days and weeks.
At a launch event in Brussels, the company touted that top officials including EU chiefs Ursula von der Leyen and Antonio Costa, European Central Bank head Christine Lagarde as well as EU institutions and media groups were using W.
Based in Sweden, the company has dozens of investors including entrepreneurs and executives from across Europe including Britain, France and Switzerland.
The tech team is based in Ukraine, CEO Anna Zeiter said.
