Beauty obsession drives surge in aesthetic addictions: Expert
Türkiye, one of the world’s leading countries for aesthetic procedures, is witnessing a growing obsession with appearance that experts say has turned the pursuit of beauty into a competition — with some individuals now requiring addiction treatment.
The desire to achieve an ideal body is no longer limited to cosmetic procedures. The use of protein powders, supplements, sports drinks and even hormones has increased, with some people turning to these products without proper awareness of their risks.
Psychiatrist Asena Akdemir said the number of patients seeking help at her clinic for appearance-driven behaviors has doubled, warning that the pursuit of a better physique has evolved into a cycle that some cannot escape.
“People are experiencing testosterone and protein addiction. The goal has started to become less about beauty and more about competing with others, and they cannot give up their addictions,” Akdemir said.
