Indonesia just made it a lot harder to hawk crypto tokens to your followers without consequences. The country’s Financial Services Authority, known as OJK, issued POJK No. 6/2026 on June 24, establishing a formal regulatory framework for financial influencers, or “finfluencers” as the industry has come to call them.
The new rules require anyone disseminating information about financial products, including investments, loans, and digital assets, to hold specific licenses or certifications. They must also disclose any economic interests they have when promoting financial products. In English: if someone is getting paid to tell you about a token or a stock, they now legally have to say so.
What the rules actually require
Disclosure requirements are equally pointed. Any economic benefits obtained from financial services businesses, referred to as PUJK under Indonesian regulation, must be made transparent to the audience. This applies whether the compensation comes directly from the company or indirectly through consumer-facing deals.
For crypto specifically, the rules are even tighter. Promotions concerning crypto assets must occur exclusively through officially licensed PUJK channels.
