Rock in Rio 2026 Set to Pump $650 Million Into the City's Economy

Culture

Key Facts

—The headline. A new study projects Rock in Rio 2026 will generate R$3.36bn ($650m) in economic activity for the city of Rio de Janeiro.

—The crowd. Organisers expect around 700,000 people across the festival, held at the purpose-built Cidade do Rock.

—The multiplier. The study finds every R$1 spent on the festival generates a further R$6.59 in the wider Brazilian economy.