A new city study says Rio creative economy summit Rio2C moved about R$516m ($99m) through the city, drawing 55,000 people from 30 countries over six days.
METROPOLE · BUSINESS OF CULTURE
Key Facts
—Rio2C, billed as Latin America’s biggest creative-industries gathering, moved about R$516m ($99m) through the city, a new city study estimates.
—The six-day event drew more than 55,000 people and visitors from 30 countries to a single arts venue in Rio.
—About R$152m ($29m) came from direct spending on the event itself, such as hotels, food, transport and production.
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