A pitch deck for the new platform shows the opportunities for sponsored content available to brands.
AIHow to turn AI backlash into a winning marketing strategyThe need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.ByAsa Hiken
For the past few years, X emphasised brand safety capabilities to reassure advertisers. This latest deck is all about the new AI…
Commercial director and online content creator Ash Xu sees a growing trend of brands putting the spotlight on the creative…
A curated look at AI in marketing—consumer trust, creative quality, brand guardrails, differentiation risks and how talent is…
Separating fact from fiction on all the AI pronouncements made at the 2026 upfronts.
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one…
People are getting sick of seeing AI messaging from their favorite brands
