For the Wellness Briefing, Glossy sat down with Miranda Nover, a former Tesla engineer-turned-fitness-wearable founder, to learn about Fort, her new female-focused wrist wearable that tracks strength training and is now available for pre-order. Additionally, wellness brands flood the body temperature regulation category, fitness app Future dumps its AI trainer offering in favor of human coaches, and AI startup Midjourney enters the body scanner market.
Based on the sheer influx of niche health and fitness wearables hitting the market today, it may seem that there’s very little white space left.
In just the past few weeks, Glossy has monitored many new launches, including a sun exposure tracker by The90 called Gem and a wrist tracker from Amazfit called Helio Strap Pro made to track Hydrox workouts. Earlier this week, a continuous hormone monitoring wearable called Clair announced an $11.6 million raise. Meanwhile, a smart menstrual cup wearable named Emm recently announced $9 million in funding, while Entropy, a brain-wave-reading wearable, took on $54 million in pre-launch funding.
Consumer spending on longevity and wellness could reach $8 trillion by 2030, according to data from investment banking company USB. This includes wellness products, diagnostics and supplements, but the category’s growth leaders include wearable tracking technology and strength training equipment, according to the firm.
