The problem of dynamic pricing is in the spotlight due to ongoing FIFA world cup
The upcoming Digital Fairness Act – a set of rules intended to revamp the EU’s online consumer protection framework – will not ban dynamic pricing, Justice and Consumer chief Michael McGrath said at Euractiv‘s Tech Policy Conference on Tuesday.
Dynamic pricing – a practice where prices of a product are continuously adjusted based on demand – “is an important part of the economy in sectors like hotels and aviation,” McGrath said.
MEPs are asking the Commission to consider banning dynamic pricing for live ticket events under…
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