Omdia: Global Smartphone Average Selling Price to Reach $565 in 2026 as Vendors Prioritize Value Over Volume
Omdia’s latest research shows that the global smartphone market is undergoing a structural shift as rising component costs and geopolitical uncertainty push leading manufacturers to move away from low-cost, high-volume strategies and prioritize premium, high-value portfolios.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623523762/en/ Global Smartphone Shipments Forecast (Unit, Value and ASP)
According to Omdia’s global smartphone forecast, total global smartphone shipments are forecast to contract by 12.2% year-on-year (YoY) in 2026, dropping to 1,093 million units. This represents a decline of 152 million units compared with 2025. Despite this shipment contraction, total market value is projected to grow by 6.1% YoY over the same period.
A historic surge in average selling prices
