Sponsored by Experian • June 22, 2026 •
Kevin Dunn, Chief Revenue Officer, Experian
Healthcare marketers are already operating in a mixed-identity ecosystem. A pharmaceutical brand launching a campaign today may rely on authenticated data in one environment, contextual signals in another and aggregated measurement elsewhere.
In a mixed-identity ecosystem, accuracy and scale come from the ability to coordinate multiple signal types across activation, privacy and measurement workflows.
Healthcare campaigns run across different signal conditions
