Wednesday, June 3rd, 2026 – 9:58 am
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If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience.
These are the types of sensitive segments that healthcare data platform Salubrum says it can build from a data lake of more than 300 million patient identities. Healthcare marketers operate under some of the strictest privacy rules in advertising and they’re working with data that consumers, not to mention regulators, consider highly sensitive.
There’s a lot of healthcare data out there, according to Osama Usmani, Salubrum’s CEO and co-founder. The challenge, he said, particularly for smaller practices and independent providers, is that it’s difficult for them to “access it, interpret it or turn it into campaigns.”
