Netflix has spent upwards of $18 billion annually on content, and according to US-Canada scripted series head Jinny Howe, that’s not changing any time soon. Howe spoke to an industry crowd las wee as she held a keynote conversation at the Banff World Media Festival.
“Our volume is not slowing down,” she told the audience, without getting into specific numbers. “We are very fortunate to still be in this growth mindset. I think we’re so about satisfying our members, and we know that their appetites are robust and that there are many, many types of shows that they hope for and expect from us.”
Howe, who was named to her current post in August, has been busy reorganizing some of her team, getting to know some of the genres she was less familiar with (like comedy) and building a studio entity inside Netflix. “We evolved some of our structures, just to make sure that we’re being as aggressive in places that we want — the studio being an opportunity to help build up from the ground floor some of the things that we aren’t seeing coming from the marketplace and just have a little more hustle in that way,” she said.
Howe has also been busy looking to diversify Netflix’s slate. “Rather than being more reactive to projects that were coming and packaged from the marketplace, we were looking to think on how to get more competitive with key IP and also just with key talent that is emerging,” she said.
