Artificial intelligenceStreaming giant eyes growth in Asia on heels of WBC broadcasting successNetflix co-CEO Greg Peters speaks to media in Japan on the company's generative AI guidelines, approaches to sports streaming and future plans. (Netflix)REI NAKAFUJIJune 5, 2026 03:08 JSTTOKYO -- Netflix is creating guidelines for safe use of generative artificial intelligence in the content space, aiming to maintain a creator-centric approach while leveraging the technology effectively.