Prudential Financial's lead marketer says taste will win out over 'generic AI'
By
Erica Iacono
and
Julia Hood
Prudential CMO Richard Parkinson discusses PGIM's claymation campaign "Keep Asking" and its impact on advertising norms and customer engagement.
Prudential Financial's lead marketer says taste will win out over 'generic AI'
By
Erica Iacono
and
Julia Hood

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