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Sony’s latest Bravia TVs are built for viewers who want a true home-theater upgrade without compromising on brightness, contrast or everyday usability — and they’re all up to $300 off on Best Buy through July 5.
The Bravia 9 sits at the top of the lineup as Sony’s flagship 4K Mini LED TV, designed to deliver the kind of high-impact picture that holds up whether you’re watching a prestige drama, streaming live sports or gaming on a next-gen console. Powered by Sony’s XR Backlight Master Drive, the Bravia 9 uses thousands of precisely controlled Mini LEDs to create deep blacks, bright highlights and more nuanced contrast across the screen, while XR Triluminos Pro helps reproduce rich, natural-looking color with subtle differences in shade and saturation.
It’s also Sony’s brightest 4K TV, making it a strong pick for living rooms that get a lot of ambient light, where traditional OLED screens can sometimes struggle. Best Buy currently carries the 65-inch for $3,599.99, 75-inch for $4,599.99 and 85-inch for $6,499.
The Bravia 7 brings many of those premium features into a slightly more accessible package, with TVs ranging in price from $2,099 for a 55-incher to $8,999 for the 98-inch. Also built around Mini LED backlighting, the Bravia 7 is designed for vivid brightness, strong contrast and a cinematic sense of depth, with Sony’s processing working to sharpen lower-resolution content closer to 4K and reduce noise across streaming, cable and sports broadcasts.
