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The latest and greatest TVs from Sony just received an unexpected price drop during Best Buy’s Tech Fest savings event.
First launched on May 27, 2026, Sony’s next-generation of RGB LED TVs join its best-selling Bravia series, and provide the company’s most vivid color and deepest contrast to date. And for a limited time, Best Buy is offering shoppers up to $300 off select sizes of Sony’s brand-new True RGB LED 4K Google TVs with Gemini.
For a bit more context, Sony’s newest TVs fall into two categories: the flagship Bravia 9 II and its more affordable (yet still premium) Bravia 7 II. Both models — each offered in a range of sizes — are currently available to shop on Best Buy’s website, however the Bravia 7 II is the sole style eligible for promotion. The 65-inch TV is on sale for $2,299.99, down $300 from $2,599.99, and the 75-inch TV is on sale for $2,999.99, down $100 from $3,099.99. This reflects a savings of up to 12 percent.
What sets this generation of TVs apart from the rest is its new display technology, Sony’s signature True RGB, which drives three-color LEDs independently. In simpler terms, this means unprecedented color volume, precise color gradation and a significantly wider viewing angle. Under any lighting conditions, watchers will experience true-to-life color.
