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Toshiba C350 50-inch: $199 (save $150): A solid, budget-friendly smart TV that uses the Fire TV platform to give you access to thousands of apps as well as Alexa Skills and voice controls.Insignia F20 32-inch: $70 (save $60): An ultra budget-friendly smart TV with a 60Hz refresh rate, 720p resolution, and DTS Virtual: X audio.Hisense E7 65-inch: $600 (save $400): A great mid-range model with Dolby Vision IQ support, a 144Hz refresh rate, and a dedicated AI Sports picture mode with enhanced sound and VRR support - just in time for the World Cup.Roku Plus Series 65-inch: $450 (save $200): Roku's very own smart TV features Dolby Vision HDR support, 4K resolution, a 60Hz refresh rate, and support for Apple AirPlay.Amazon Ember 55-inch: $280 (save $180): Amazon overhauled its entry-level smart TVs with the Ember series, offering HDR10+ support, Dolby audio, and a 60Hz refresh rate. Amazon Omni 55-inch: $280 (save $220): Amazon's flagship QLED TV offers Dolby Vision IQ support, adaptive brightness, and Alexa Home Theater support to turn your Echo speakers into a whole-home sound system.Hisense E6 65-inch: $380 (save $100): A budget-friendly smart TV from Hisense that offers support for both Dolby Vision and Dolby Atmos, built-in Alexa voice controls, and an integrated sensor for adaptive brightness.TCL NXTVISION 55-inch: $595 (save $405): TCL's own art TV features a 120Hz refresh rate, support for AMD FreeSync Premium VRR, and Dolby Atmos virtual surround sound.When is Amazon Prime Day? Amazon Prime Day runs from Tuesday, June 23 to Friday, June 26, 2026. Are TVs really cheaper during Amazon Prime Day?Absolutely! Almost every TV brand, from LG to TCL, offers some sort of discount on its lineup of flagship, mid-range, and budget models. This means you can save hundreds, or even thousands, on an upgrade for your living room and home theater, or on a modest second screen for your bedroom.How did we choose these early Amazon Prime Day deals?Not all deals are created equal. I chose only the steepest discounts from the best-known TV brands to showcase in this list to help readers find the best deals on the right TV for their space. I've also focused on TVs that I and other ZDNET experts have been able to do hands-on testing with. Editorial standards