Egypt fell behind early, equalized, and then ran away with a 3-1 victory over New Zealand in their Group G clash at BC Place in Vancouver on June 21. But the scoreline wasn’t the only storyline worth tracking.

This match also served as one of the first high-profile showcases for Kraken’s sponsorship deal with FIFA, making the crypto exchange the first major digital asset platform to officially partner with the governing body of world soccer.

The match: a tale of two halves

New Zealand struck first. Finn Surman found the back of the net with a header around the 15-minute mark, giving the underdogs an early lead that briefly quieted the pro-Egypt crowd in Vancouver.

Egypt clawed back to level the score, and from there, the Pharaohs took control. The final whistle read 3-1 in Egypt’s favor.