Egypt’s Emam Ashour nodded home a Karim Hafez cross in the 13th minute against Australia on July 3, registering the 2026 FIFA World Cup’s 250th goal. It was a milestone moment for the tournament, and for Egypt, whose last knockout-stage World Cup goal came in 1934.
Kraken became FIFA’s first-ever Official Crypto Exchange Supporter on June 9, just days before kickoff. That deal quietly marked one of the most significant mainstream sponsorship plays the digital asset industry has landed to date.
Crypto meets the world’s biggest stage
The 2026 World Cup is an expanded affair, featuring 48 teams across three host nations. Kraken’s partnership is focused on boosting fan engagement across North America and Europe.
For context, the 2022 World Cup in Qatar drew an estimated cumulative audience of over 5 billion viewers.
