Why Most Engineering Teams Measure the Wrong Things
PropTech engineering teams typically track what's easy to measure: story points completed, PRs merged, tickets closed. These metrics create perverse incentives — rewarding volume over value, and making the team appear productive while the product moves in the wrong direction. A KPI-driven engineering culture is different: it aligns technical metrics directly to business outcomes and makes the value of engineering investment visible at every level of the organization.
The KPI Pyramid: From Business Outcomes to Engineering Practices
VSBD's engineering culture is organized around a KPI Pyramid with four levels:
Level 1: Business KPIs (Top Line)
